Imagine a TV commercial for a General Motors car or truck that only talked about the car company’s current financial issues and how bad they need you to buy a car. Or if GM discussed the huge success they encountered by breaking into the banking/finance industry years ago, as a reason t buy a car from them today.

One situation focused on the needs of the car company and the other focused on past random accomplishments that are not relevant to the focus a commercial that is trying to sell you a vehicle today.

Your resume should focus on a specific position with every word concentrating on the needs of the reader, the company, and the value you can bring (and why I veto “Objectives”). This is done by showcasing relevant achievements, including appropriate skills/skill sets, and using industry and position specific jargon. And most important it must let the reader see the unique value you only, can bring to the position and company.

P.S. Happy St. Pat’s Day!!!