I recently participated in an energetic and informative discussion with several colleagues from the Resume Chicks during an interview on Blogtalk Radio’s Career Success Radio program (@CareerRadio) with Australian career experts Keith Keller and Annemarie Cross. It was a fast hour that centered on two main areas of Career Management.

The first point addressed in roundtable discussion was on recommended strategies to strengthen resumes. Consensus among the group was that the resume should be extremely focused on the career objective at hand. It can not be merely a laundry list of all of your past work history but rather strategically selected keywords, achievements and successes that bring home your value proposition.

Including achievements and accomplishments that are fact-based and as quantifiable as possible will draw attention to a resume and was the second critical-must for successful resume development. For those careers that don’t use revenue or cost metrics, data such as customer satisfaction rates, time management improvements and recognition or awards works well to demonstrate significant contribution.

Using a format that is attention-grabbing, easy to read, and professional rounded out the top three resume improvement strategies. Since most resumes are looked at for only 20-30 seconds, the resume must immediately jump out and be noticed if it is to do its job properly. Developing a format that showcases the candidate’s values, and highlights the keywords and requirements the reader is looking for will generate interest and get the candidate noticed.

We also addressed social media and it’s relevance on a job search. Again the consensus was that networking communities such as LinkedIn, Twitter, Facebook and others are growing in effectiveness in an aggressive job search. Profiles or bio’s on sites such as LinkedIn allow for a deeper exposure and is often the first look recruiters take at potential candidates for a position they are looking to fill.

Currently more than 80% of recruiters use LinkedIn for research and as a database. For job seekers to utilize their LinkedIn profile it must include a strong achievement-based look at their work history and a summary that reaches out to readers with keywords to offer unique value. Often overlooked in the creation of a strong profile is the providing of a professional photograph, recommendations for current and past positions held, and taking advantage of the many applications now available on LinkedIn. Effective apps include linking your blog, twitter feed, slideshare or podcasts to your profile for maximum exposure.

Candidates’ online profiles and their resume and other marketing tools should compliment each other and should be congruent but not identical in their content. On the Career Success Radio program it was agreed that using both in conjunction with an aggressive job search is the most effective way for a candidate to land the right job. Tune in for the full interview at Career Success Radio

Shine On Job Seekers!

Math was never my best subject but I did enjoy parts of it. I remember always enjoying the process of factoring whole numbers down to prime factors in order to find common denominators for fraction problems (weird I know, but true). I am often reminded of the factoring process when working with professionals in the throngs of a career change. As we sort through their transition, we work to uncover common denominators that highlight their new career criteria.

Guidelines for developing the common denominators are the new job descriptions and announcements for the type of position the professional is looking to transition into. We look for skills, achievements and experiences to demonstrate these smaller fractions in a way that will peak interest in the hiring manager. Our goal is to combine the fractions to create a whole number or in a job search would equal a dynamite resume and career search strategy.

A resume developed to lead a career-change job search must bring all of the fraction fragments together seamlessly in the form of a targeted, concise resume.

Any professional contemplating a career change can determine whether they have the actual requirements for the position the same way. Using job descriptions for the type of position you are interested in, review each past position in your career history and extract all nuggets that fit your current focus.

So, identify your focus, use job descriptions to determine what to leave in and highlight and what to leave out. Build and polish your resume so that it can brilliantly stand alone as a whole number and get you the interviews you deserve.

Shine on Job Seekers!

Your resume is a marketing tool and is most effective when it is custom designed to attract a specific target audience and make you shine! Looking at what is important to potential employers will help determine what to showcase and what to weed out in your marketing tool; creating an irresistible resume.

It is like a puzzle, you have to know what the picture is before you can begin building the frame and filling in the missing pieces. The picture for you is your focus, your current career target.

A good first step to identifying your unique puzzle picture is to evaluate your personal, professional and financial likes and dislikes and strengths and weaknesses. Discovering what you are best at, what is most important to you and what you most enjoy doing, helps to determine the type of position you will consider a target position. Review job descriptions that interest you to help better understand the skills, experience and achievements required to develop a solid frame for your resume puzzle.

Once you are clear on your current career goals you can begin the process of finding out which companies and positions will offer what you are looking for. Researching the companies you are interested in can provide a better understanding of the added value you can offer to help you stand out, get noticed and get interviewed. Not sure where to look?

Start with the company website, industry blogs and websites, Google the industry and company, check out the competition, and use social networking groups to learn about the company culture, the management style and decision makers.

While filling in your resume make sure to match your experience with the skills and requirements of the positions you are seeking. Make their focus your focus by building a custom resume that will have everything your targeted employers are looking for – making you and your resume irresistible!

Shine On Irresistible Job Seekers!!