Thursday’s Review

What seems like a cute little book quickly impressed me as a little book with a big punch. In the book The Power of Small, the authors Linda Kaplan Thaler and Robin Koval provide interesting and relevant small stories from their extensive careers in advertising. These stories impress the importance of paying attention to the small things in life.

This book looks at and reminds us of the importance and impact of the little details, extras, and accessories that make people and events memorable. Instead of not worrying about the small or little stuff, we should be focusing on them. Life is all about the small stuff and the details that make are days special, unique, challenging and rewarding.

Using little details to make your business stand out is what makes good companies great. Things like manners, being nice, exceptional customer service, working hard, or providing a little something extra gets businesses noticed. Those that get ahead and stand out as successes in their personal or professional lives, do so because of the little things they do. The book also looked at how getting big things accomplished begins with small tasks, small plans – one step at a time.

I would recommend this book to anyone building their business or trying to improve their personal life. A refreshing thought that rings true in life as well as in business; the little stops along the road that make the journey so interesting and worth taking.