Looking for a new job can feel like looking for a needle in a haystack. Many job seekers search through the job boards like CareerBuilder, Monster and Indeed and find nothing that stands out. It may feel like there are no jobs that fit what you have to offer. Fortunately there are jobs available that are right for you; you’re probably just looking in the wrong places.
I’m sure most of you have heard the term hidden job market? There are articles, books, and TV programs devoted to this topic. I’ve found talking to clients that many job seekers are intimidated by the term and so together let’s enter the hidden job market zone and find out what it’s all about.
What and where is the hidden job market?
The hidden job market refers to those jobs that aren’t being publicized through job boards or even the career pag
es of the company. These jobs take up an estimated 75% of the jobs currently available and I would assume the number is a little higher in this economy.
Why are the jobs hidden?
Jobs are hidden for many reasons. The most common is that new jobs aren’t in the company or department budget. The long process of getting approval to hire new candidates can put the search on the back burner. Some companies wait to hire new employees when new projects are about to begin or before new product is launched. Others have recruiters searching quietly for potential employees. Finally, many companies attempt to hire from within first before moving outside the company to find new talent.
How do candidates find these jobs?
It is important to keep in mind that companies and recruiters are always looking for potential talent. Whether they are in need or not it would be unwise for a company to not keep “feelers” out in the market for new candidates. If they aren’t actively looking then you need to go to them to get noticed. Finding out who needs you, your talents, skills, and experience will take research. You will need to research the industry but more importantly the individual companies you feel have the right stuff.
This is where knowing your strengths and your personal brand is really important. Once you know your most sellable strengths then you need to go out and market them. This starts with research but it also includes networking and the age old “cold calling”. By participating in social networking groups online and in your community you can search out contacts for the companies you have targeted.
Developing relationships with these contacts will feel awkward to most job seekers. This is normal but overcoming it means leaving your comfort zone and making new acquaintances. Keep in mind that even if they can’t help you, you’ve met a new colleague or friend. It is still a win-win situation.
If you can’t find contacts then cold-calling is your next step. These days you can start by sending a letter of intent followed by a resume and cover letter. With computers being a normal part of business, email is acceptable. You can do the same thing through the U.S. mail. If you are really ambitious you can visit the company in person. This is a risky situation and should be handled with caution and professionalism but can be quite effective too.
Hidden jobs are there for you to find and conquer – it just takes determination and a little guts. Your alternative usually isn’t an option if mortgages and insurance bills are coming due. Let that motivate you! Be bold, prepare and go after the jobs that really are your perfect fit.
